Lawson is on the front page of YouTube this morning! Check it out! 240K views and climbing.. How DOES he move his fingers so quickly?
Friday, May 23, 2008
MOGWAI
Can't get enough Mogwai? Neither can we. That's why we're spreading the love and we're offering multiple chances for you to win an autographed copy of Young Team (the Re-issue).
Synthesis.net
Goombah
Lovingly augmented, sonically enhanced reissue of the Glasgow outfit's coruscating 1997 debut.
After a brace of critically acclaimed singles and a host of incendiary live shows, there was a palpable sense of anticipation over the release of Mogwai's debut long player. Arriving over 10 years ago, little has happened since to diminish its impact: stylistically at odds with what was rapidly becoming the fag-end of Britpop, Young Team was an obstreperous exercise in dynamics and fury the unapologetically avant-garde nestled alongside tracks of poignant, delicate beauty.
All in all this new, deluxe incarnation of Young Team has now become its definitive version: available in 2CD and limited edition, it's an added value replacement for those owning the original and a tooled-up, double-dunting jaw-dropper for those fortunate enough to be hearing this album for the very first time.
Synthesis.net
Goombah
Lovingly augmented, sonically enhanced reissue of the Glasgow outfit's coruscating 1997 debut.
After a brace of critically acclaimed singles and a host of incendiary live shows, there was a palpable sense of anticipation over the release of Mogwai's debut long player. Arriving over 10 years ago, little has happened since to diminish its impact: stylistically at odds with what was rapidly becoming the fag-end of Britpop, Young Team was an obstreperous exercise in dynamics and fury the unapologetically avant-garde nestled alongside tracks of poignant, delicate beauty.
All in all this new, deluxe incarnation of Young Team has now become its definitive version: available in 2CD and limited edition, it's an added value replacement for those owning the original and a tooled-up, double-dunting jaw-dropper for those fortunate enough to be hearing this album for the very first time.
Saturday, May 17, 2008
Partial Client List
Labels:
Scion/Toyota
K Records
Infinita Records
Cartouche Music
Megaforce Records
Sym-metric Records
Chemikal Underground
Ninja Tune Records
FiveOne Records
Gemini Sun Records
Artists
Mogwai
Peter Buffett
The Blow
Ghostface Killah
45 King
Lawson Rollins
Jennie Laws
Bad Brains
Ghislain Porier
Matters and Dunaway
Return to Sender
Johannes Linstead
SonicBloom
Scion/Toyota
K Records
Infinita Records
Cartouche Music
Megaforce Records
Sym-metric Records
Chemikal Underground
Ninja Tune Records
FiveOne Records
Gemini Sun Records
Artists
Mogwai
Peter Buffett
The Blow
Ghostface Killah
45 King
Lawson Rollins
Jennie Laws
Bad Brains
Ghislain Porier
Matters and Dunaway
Return to Sender
Johannes Linstead
SonicBloom
Saturday, May 3, 2008
BlinkerActive Label Services
Custom Campaigns
Your priority releases deserve a custom, comprehensive campaign. Our approach is different: we recognize that your needs are unique and we adjust our efforts to create the most effective promotional strategy.
Our clients expect more than a sales bump. We gear a significant part of each campaign towards branding, raising visibility and expanding an audience for the long term. We look forward to exceeding your expectations.
Custom Campaigns Crafted Upon Request
Your priority releases deserve a custom, comprehensive campaign. Our approach is different: we recognize that your needs are unique and we adjust our efforts to create the most effective promotional strategy.
Our clients expect more than a sales bump. We gear a significant part of each campaign towards branding, raising visibility and expanding an audience for the long term. We look forward to exceeding your expectations.
Custom Campaigns Crafted Upon Request
Sample of Our Service Toolbox
Digital Identity Package:
Ensure your digital identity is on par with your music with professionally designed digital marketing material. Includes web banners, dynamic digital one sheets and download cards.
Digital PR:
Work with relevant blogs and podcasts , placing music directly in the hands of fans and taste-makers. Includes editorial placement, streaming audio/video, and promotional mp3 downloads (pre-cleared by participating clients). Service an extensive and expanding database of music,entertainment and related lifestyle websites to secure editorial coverage (reviews,
interviews, features, etc.) and newsletter placement.
iPhone Application Development:
Includes streaming music – direct buy-link, fan wall, photo gallery, social network profile integration, videos, show info and more.
Social Network Marketing:
Establish and maintain the digital identity on Facebook, Myspace, YouTube, Twitter, iLike, Reverbnation and other relevant sites.
Digital Retail Marketing:(included for IRIS distributed labels)
Lobby for features, artist playlists, listening parties, single of the week, developing artist programs, newsletters, label profiles etc
Video Promotion:
Seed promotional video at select video sites including; Youtube, Mevio, Muzu etc to generate interest.
Email Blasts:
Enables you to deliver your new music to over 14,000 influential music industry insiders and tastemakers as you begin solicitation, or reintroduce a record with a follow-up push.
Contesting:
Schedule, administer and advertise web contest to generate buzz and increase opt-in lists.
Request More Information and Pricing
Ensure your digital identity is on par with your music with professionally designed digital marketing material. Includes web banners, dynamic digital one sheets and download cards.
Digital PR:
Work with relevant blogs and podcasts , placing music directly in the hands of fans and taste-makers. Includes editorial placement, streaming audio/video, and promotional mp3 downloads (pre-cleared by participating clients). Service an extensive and expanding database of music,entertainment and related lifestyle websites to secure editorial coverage (reviews,
interviews, features, etc.) and newsletter placement.
iPhone Application Development:
Includes streaming music – direct buy-link, fan wall, photo gallery, social network profile integration, videos, show info and more.
Social Network Marketing:
Establish and maintain the digital identity on Facebook, Myspace, YouTube, Twitter, iLike, Reverbnation and other relevant sites.
- Keep sites updated
- Build community
- Promote for editorial within sites
Digital Retail Marketing:(included for IRIS distributed labels)
Lobby for features, artist playlists, listening parties, single of the week, developing artist programs, newsletters, label profiles etc
Video Promotion:
Seed promotional video at select video sites including; Youtube, Mevio, Muzu etc to generate interest.
Email Blasts:
Enables you to deliver your new music to over 14,000 influential music industry insiders and tastemakers as you begin solicitation, or reintroduce a record with a follow-up push.
Contesting:
Schedule, administer and advertise web contest to generate buzz and increase opt-in lists.
Request More Information and Pricing
Contest Administration and Advertising
Schedule, administer and advertise web contest to generate buzz and increase opt-in lists.
Includes:
- iPod Nano Prize
- Multiple Opt-Ins for database building purposes (i.e. band, label, partner company, etc.)
- Inclusion in Synthesis Myspace contest page
- Promotion to Synthesis Myspace friend-base (80k plus)
- Banner run on Synthesis.net (468x60) to promote contest for the entire contest run
Contest details:
Includes purchase of iPod Nano for prizing
Contest runs 30 days
Rules/implementation
Multiple Opt-Ins allowed for database building purposes (i.e band, label, partner company etc)
Inclusion in Synthesis Myspace contest page
Promotion to Synthesis Myspace friend-base (80k plus)
Banner run on Synthesis.net (468x60) to promote contest for the entire contest run
Friday, May 2, 2008
Digital Identity
Create an identity and brand for each release that’s as impressive as the music.
Includes:
2 web banners
Dynamic One-sheet / EPK View Sample Mogwai EPK
1000 download cards
Digital Identity details:
- All designs come with one revision included in the package. Additional revisions charged an hourly rate of $60/hr
- EPK / One-sheet is a dynamic three page PDF that includes your audio embedded with text and images. It's a one-sheet on steroids.
- Download cards can be given out or sold during shows. Includes design, content hosting and redemption.
We require the following:
- 4-7 artist photos
- Cover art
- Release information: Artist, Title, UPC, Release date
- Contact info
- Artist bio: 500 word max
- Release information (press, tour dates, etc). 800 word max
- 2 mp3s (96kbs - under 4 minutes per track)
- Please include all relevant text that you want included. Text will not be edited or checked for errors.
New Release Packages
Introduce your release the right way by supporting it with one of our affordable marketing packages
Emerging Artist:
Introduce your new artist using grass roots and viral digital marketing. Generate insider hype with an email blast to our exclusive industry network. Establish dominant and consistent presence in social networking communities. Rapidly grow an active fan base with contest promotions and free track giveaways. Build web presence with features across relevant blogs and industry publications
Established Artist:
Leverage existing fan-base to generate additional exposure and buzz. Reward loyalty with exclusive VIP content. Secure digital reviews at blogs and industry publications, seed free track through lifestyle sites, podcasters and email blasts. Obtain high profile retail features and positioning to drive sales. Use contesting to grow mailing lists.
Catalog Release:
Continue the momentum for a priority catalog release. Utilize mobile and web based contests to grow mailing lists. Remind taste-makers and industry insiders about the success of your release with a targeted email blast showcasing a dynamic one-sheet .
Request More Information and Pricing
Emerging Artist:
Introduce your new artist using grass roots and viral digital marketing. Generate insider hype with an email blast to our exclusive industry network. Establish dominant and consistent presence in social networking communities. Rapidly grow an active fan base with contest promotions and free track giveaways. Build web presence with features across relevant blogs and industry publications
Established Artist:
Leverage existing fan-base to generate additional exposure and buzz. Reward loyalty with exclusive VIP content. Secure digital reviews at blogs and industry publications, seed free track through lifestyle sites, podcasters and email blasts. Obtain high profile retail features and positioning to drive sales. Use contesting to grow mailing lists.
Catalog Release:
Continue the momentum for a priority catalog release. Utilize mobile and web based contests to grow mailing lists. Remind taste-makers and industry insiders about the success of your release with a targeted email blast showcasing a dynamic one-sheet .
Request More Information and Pricing
Thursday, May 1, 2008
Email Blasts
Enables you to deliver your new music to over 13,000 influential music industry insiders and tastemakers as you begin solicitation, or reintroduce a record with a follow-up push.
$600
$500 IRIS Labels
$600
$500 IRIS Labels
Radio Servicing
Ultimate College package:
This package includes a MINIMUM of 300 College radio stations across the
country. These stations generally have multiple DJs who program many styles
of music into their individual shows. Many of these stations have Block
programming, which includes several hours of a certain style of music each
week, including Alternative, Rock, Acoustic, Americana, AAA, Metal, Dance,
Reggae, Hip Hop, Jazz, Urban, Electronic, and more.
The Top 100 (Format) Radio package:
One hundred of the Top 100 BDS/Mediabase monitored in a format. If there are NOT 100 Monitored radio stations in a format, non-monitored stations will be included to bring the total to 100 stations.
Send My Music
This package includes a MINIMUM of 300 College radio stations across the
country. These stations generally have multiple DJs who program many styles
of music into their individual shows. Many of these stations have Block
programming, which includes several hours of a certain style of music each
week, including Alternative, Rock, Acoustic, Americana, AAA, Metal, Dance,
Reggae, Hip Hop, Jazz, Urban, Electronic, and more.
The Top 100 (Format) Radio package:
One hundred of the Top 100 BDS/Mediabase monitored in a format. If there are NOT 100 Monitored radio stations in a format, non-monitored stations will be included to bring the total to 100 stations.
Send My Music
Digital Retail Marketing
Lobby for features, artist playlists, listening parties, single of the week, developing artist programs, newsletters, label profiles, etc.
Digital PR
Digital PR (2 month min)
Work with relevant blogs and podcasts, placing music directly in the hands of fans and taste-makers. Includes editorial placement, streaming audio/video, and promotional mp3 downloads (pre-cleared by participating clients). Service an extensive and expanding database of music,
entertainment and related lifestyle websites to secure editorial coverage (reviews,
interviews, features, etc.) and newsletter placement.
Work with relevant blogs and podcasts, placing music directly in the hands of fans and taste-makers. Includes editorial placement, streaming audio/video, and promotional mp3 downloads (pre-cleared by participating clients). Service an extensive and expanding database of music,
entertainment and related lifestyle websites to secure editorial coverage (reviews,
interviews, features, etc.) and newsletter placement.
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